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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

‘Made in the USA’ Will Be Having a Moment in 2025

Major anniversaries in American history and other events are spurring suppliers who man...

Cintas Stock Price Drops Despite Q2 Sales & Earnings Rise

Overall business was strong in the quarter, but a reported decline in direct uniform sa...

KNOSS Apparel To Close by the End of the Year

The California-based company said in a message to customers that it will wind down oper...

PPAI Names Drew Holmgreen Chief Executive Officer

Holmgreen most recently was chief experience officer of Meeting Professionals Internati...

Burn Hazard Prompts Recall of 2.6 Million Stanley Tumblers

Nearly 40 people have reported burn injuries as a result of the travel mugs’ lids detac...

All American Writing Instruments Now Offering Pokka Pens in Promo

The brand was previously only available at retail. AAWI will manufacture the line in th...

Blue Generation & Cap America Form Strategic Partnership

The deal between the Counselor Top 40 firms will see Blue Generation enter the headwear...

Vantage Apparel Debuts Distributor Experience Centers

Featuring showrooms, meeting/conference areas and technology for making presentations, ...

Counselor Best Place To Work ScreenBroidery Acquires Graphicon Inc.

The deal involves two Indiana-based promotional products distributors and marks the sta...

Rachel Rosario Named Director of Merchandising for Prime Line

Rosario will be joining Eric Levin in running the burgeoning hard goods business unit t...

BDA Acquires Distributor SwagUp

The Counselor Top 40 distributor said SwagUp’s unique API-first platform enables end-cl...

Ouray Sportswear’s Parent Firm Names New CEO & Chief Operating Officer

Connor Knutson is the new chief executive at L2 Brands, while Dan Heyden is COO.

StickerYou Names Rich Corvalan Vice President of Sales

Corvalan brings almost 20 years of promo sales and leadership experience to the Ontario...

BamBams Names Rustin Luedtke VP of Strategic Development

Luedtke has worked in print, promo and beyond, including time with pharmaceutical giant...

Trump Pledges ‘Day One’ New Tariffs on Mexico, Canada & China

The import duties, if enacted, could complicate cross-border promo products commerce in...

3M/Promotional Products To Sell in Europe Again After a Decade Away

The Minnesota-based Counselor Top 40 supplier is back in business in the United Kingdom...

Geiger Promotes Chris McKee, Vicky Kinasz & Elizabeth Fagan

“These leadership changes reflect Geiger’s commitment to global growth,” said David Gei...

Dale Denham Appointed CEO of eXtendTech

The former president/CEO of PPAI has begun his time with the firm that provides softwar...

Logomark Names Salina Brill Marketing Manager

Brill comes to the Counselor Top 40 supplier with nearly 20 years of promo experience.

SanMar To Become Biggest Nationwide Supplier of A4 Athletic Apparel in 2025

The Counselor Top 40 firm will be carrying 24 styles from the family-owned sportswear b...

The Bright Side: Gildan Employees Give 3,800 Hours During Volunteer Month

The Counselor Top 40 supplier said about 670 employees across the planet dedicated thei...

Anker Issues Another Recall, This Time Over Fire Hazards From Bluetooth Speakers

The recall of about 69,000 A3102 Anker Soundcore (black) and A3302 PowerConf S3 speaker...

Trader Joe’s Branded Totes Go Viral – Again

The grocery chain has scored a hit this year with collections of logoed totes and mini-...

Lawsuit: Third-Party Merchants Sold Knockoff Stanley Tumblers on Amazon

The lawsuit, filed by Stanley’s parent company and Amazon, is a good reminder to promo ...

Geiger Debuts Unified Global Brand Identity

The Counselor Top 40 distributor has been expanding internationally in recent years, cr...