According to a survey from The Content Marketing Institute, 84% of B2B marketers say brand awareness is their top goal.

1. If you feel your company image is a bit stale, the day for an upgrade has arrived. Consider designing a new logo using bright colors like reds, blues and oranges. They tend to be the most memorable. For even better recognition, build your firm’s name into the logo rather than placing it underneath the imagery.

2. Change up your current tagline or come up with one for the first time. The great part about taglines: They don’t take a ton of cash to create, just some brainstorming power and marketing smarts.

3. Update your website. Remember, you don’t have to sell promo products online, but you still need a presence that provides a listing of services, success stories and contact info.

4. Use the refresh as a way to connect better with customers. Write a blog explaining what enhancements you’ve made, leverage social media to tell clients a story of what your brand stands for, and use the occasion to celebrate with the launch of new offerings.