Active social media user Natasha Rawls, an account executive for Sourcepoint powered by Proforma (asi/300094), shares tips for bolstering your presence on popular platforms.

1. Prioritize LinkedIn Postings. “LinkedIn can take a post from having 100 views to having close to 100,000 views in a relatively short time,” Rawls says.

2. Like, Comment on and Share Others’ Posts. “If my competitors share something, I totally comment on it. I know it helps when I like and comment on other people’s posts, and when they do it back, it helps me, too.”

3. Pitch Less. “It’s not always about selling on social media; it’s about sharing and engaging. When I see unique case histories, whether I did it or not, I’ll say, ‘Hey, look at how cool this is.’”

4. Run Contests. Rawls loves running giveaways on LinkedIn. Case in point: A recent backpack design contest she ran yielded dozens of entrants, comments and new leads. “Contests work,” she says. “Sometimes I’ll spend my spec sample budget on social media efforts.”

5. Commit to Consistency. “Every day, it’s great if you can give 10-15 minutes and post one or two things. You’ve got to stay consistent. The more you put in, the better the reward will be.”

6. Make it Easy to Connect. “I always share my email address to make it easy for people to get a hold of me if they see something they like. That incoming lead is what we want.”