Links Unlimited (asi/67617) has made partnerships with retail brands an integral part of its go-to-market strategy.

Now, the Ohio-based supplier has added another consumer brand to the portfolio of items it sells within the promo products market.

The Chirp 10-inch Firm Wheel (10-PW-PLUS-RTL) is now available in promo from Links Unlimited (asi/67617). The wheel delivers pressure to help a user massage tight muscles up and down the back.

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Links Unlimited now offers massage-related products that provide back and neck pain relief from Chirp, a Utah-headquartered company founded in 2015 that has been featured on the television show Shark Tank.

Chirp items that Links Unlimited carries include massage wheels and percussive massage rollers.

Anthony Fullenkamp, inside sales manager at Links Unlimited, said Chirp’s wheels and rollers are ideal fits for loyalty and recognition programs, as well as being easily branded for various promo and corporate gifting initiatives.

“Chirp is a great addition to our portfolio,” Fullenkamp said. “Links Unlimited will be carrying inventory and fulfilling Chirp to support a wide variety of programs. We’re happy to be Chirp’s premier partner in the corporate channel.”

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Tate Stock, founder and CEO of Chirp, said the company “carefully selected Links Unlimited as the right partner to enter this channel” and was impressed by the supplier’s team and customer relationships.

Links Unlimited offers items from a range of retail brands, including Adidas, Coach, Callaway, Costa, Oakley, Polaroid and Garmin. Last year, the firm announced partnerships with Burberry, G/FORE, Hammitt, Prada and Stitch Golf.

In recent years, promo industry suppliers have increasingly sought to bring retail-brand goods to the branded merchandise space. It’s a trend driven, in part, by end-user demand, but is not necessarily an easy task.

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