Counselor Top 40 supplier Goldstar (asi/73295) has tapped Cathy Yonek to help lead it into a new digital age.

She’ll serve as the new global director of digital experience at the Shelbyville, TN-based supplier, focused on updating the company’s digital presence to improve efficiency, order management and data sharing.

“It’s all about simplifying the sharing of information for our partners and moving Goldstar into the next phase of digital sophistication,” Yonek said.

Yonek has considerable promo industry experience, including time at Counselor Top 40 supplier PCNA (asi/66887) and at the Advertising Specialty Institute.

“It’s all about simplifying the sharing of information for our partners and moving Goldstar into the next phase of digital sophistication.” Cathy Yonek, Goldstar (asi/73295)

Her addition to the Goldstar team will play a key role in the company’s forthcoming rebrand, announced early last month and set to launch in January. Described as “more than just a logo makeover,” company changes include both a new brand identity and an updated product catalog. Yonek will be tasked with refreshing Goldstar’s website to better optimize product search and overall user experience.

“Cathy’s deep industry expertise and digital strategy insights make her the perfect addition to our team,” said Heather Smartt, Goldstar’s global general manager and a member of the Counselor Power 50 list of the most influential people in the promotional products industry. “Her efforts will play a huge role in enhancing our digital capabilities and continuing to deliver on our ongoing promise to keep the customer experience simple and help partners grow their business.”

With a reported $65.1 million in reported 2023 revenue, Goldstar is ranked 28^th on Counselor’s list of the largest North American promotional products suppliers in the industry.