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December 06, 2024

Proforma, Fully Promoted Make the 2024 Franchise Times Top 400 List

Several other print and promo firms joined the Counselor Top 40 distributors on the annual ranking.

By  Theresa Hegel

Key Takeaways

• Top Rankings: Proforma (asi/300094) and Fully Promoted (asi/384000) ranked 121st and 319th, respectively, on the 2024 Franchise Times Top 400 list.

• Growth Position: Several other franchises in the print and promo space made this year’s list as well.

Two Counselor Top 40 distributors ranked on the 2024 Franchise Times Top 400 list, an annual ranking of the largest franchise systems in the United States by global systemwide sales from the previous year.

awards Top 400

Proforma (asi/300094) reached the 121st spot on the list, and Fully Promoted (asi/384000) ranked at 319.

The Franchise Times calls its Top 400 “the most comprehensive ranking” of U.S. franchise systems, noting that it’s been around for more than 20 years. “The project is the result of a five-month research and reporting effort that leads to the most credible and objective franchise ranking available,” said Laura Michaels, editor-in-chief of the Franchise Times.

Proforma, which ranked 126 last year and 158 in 2020, attributes its continued growth, in part, to technology investments. “Between steady sales numbers; our industry-leading e-commerce platform, which now hosts more than 12,000 stores; and the launch of a revolutionary new M&A initiative, we are in a very strong position heading into 2025 and beyond,” said Meg Erber, director of sales. Proforma ranked fifth on the 2024 Counselor Top 40 list of the largest distributors, with 2023 North American promotional products revenue of $638 million.

Fully Promoted rose 17 spots in this year’s Franchise Times Top 400, having ranked 336 in 2023. The West Palm Beach, FL-based company is the 21st largest distributor in promo, with $127.6 million in reported 2023 North American promotional products revenue. It’s part of United Franchise Group, which also owns Signarama, ranking 160th in the Franchise Times Top 400, with 2023 global sales of $417.7 million.

Other print and promo franchises that made the list include:

  • 94: FASTSIGNS (asi/395000), part of Propelled Brands, with 2023 global sales of $784.8 million.
  • 134: Minuteman Press (asi/377000) with 2023 global sales of $582.5 million.
  • 183: AlphaGraphics (asi/373000), with 2023 global sales of $340.9 million.
  • 223: Allegra Marketing Print Mail (asi/372000) with 2023 global sales of $236.9 million.
  • 273: Sir Speedy Print Signs Marketing with 2023 global sales of $163.1 million.
  • 321: SpeedPro, a graphic printing franchise based in Colorado, with 2023 global sales of $104.2 million.
  • 369: PIP Marketing Signs Print with 2023 global sales of $75.6 million.