Industry veteran Matt Rosenbaum has taken on a new role – joining Sterling Heights, MI-based Mercury Promotions & Fulfillment (asi/267770) as the director of new business development.

Matt Rosenbaum, Mercury Promotions & Fulfillment (asi/267770)

At Mercury, Rosenbaum will be responsible for building out the distributor’s new business engine, with a particular focus on bringing aboard new clients and supporting the company’s growth.

“Having Matt join our amazing team here brings me a lot of excitement,” said Jon Sloan, CEO and managing partner for Mercury. “I look forward to doing extraordinary things together for many years to come.”

Rosenbaum said he’s pumped to be leading business development efforts for Mercury. “I see a unique and high-potential story to tell here,” he added. “Mercury provides unmatched end-to-end promotional marketing services to some of the largest brands in the world and is truly differentiated in the space. I am extremely excited to be a part of this team and growth mindset.”

Mercury, part of industry buying group The Legacy Group, has been around since 1996. The distributor noted that it’s been experiencing rapid growth over the last few years, with annual revenue up more than 25% in 2024.

Rosenbaum is no stranger to the promotional products industry, growing up in the business, with his father, Michael Rosenbaum, spending more than a decade at Leed’s, part of Counselor Top 40 supplier PCNA (asi/66887). Matt Rosenbaum worked as a field sales manager for 14 years at PCNA, growing distributor relationships in Michigan, Indiana and the greater Chicago area.

He then switched to the distributor side, working as a national account manager and director of business development at Counselor Top 40 distributor Corporate Imaging Concepts (asi/168962). Most recently, he worked as vice president of branded merchandise strategy at Blink Marketing Logistics (asi/143642) in Perrysburg, OH.