Counselor Top 40 distributor Fully Promoted (asi/384000) said its franchise locations in Ohio have collectively grown sales by 25.8% year over year in 2024 to date. Minnesota locations did even better, raising revenue 46.8%, executives said.

The sales gain stats are part of what Florida-headquartered Fully Promoted, which operates a promotional products and apparel decorating solutions franchise model, asserted was a strong first half of the year.

Andrew Titus, Fully Promoted (asi/384000)

Fully Promoted told ASI Media that, across its network through May, sales increased 6% overall; the privately held company plans to wait until year's end to release a precise sales number. Executives stated that the brand is on pace to have a record number of million-dollar locations in 2024.

During the first six months of the year, Fully Promoted opened new locations in Scottsdale, AZ; Cincinnati, OH; Wyckoff, NJ; Calabasas, CA; Lawrence, KS; and three in its home state of Florida in Winter Park, Palmetto Bay and Pembroke Pines. Another 12 locations are lined up to begin business before the end of 2024.

“Over the past 19-plus months, our team has worked tirelessly to deploy strategies and integrate innovations that would better tell our brand story, benefit our franchise owners, improve operational efficiencies and enhance our customers’ experience,” said Andrew Titus, president of Fully Promoted and a member of Counselor’s Power 50 list of promo’s most influential people. “We are thrilled to see that those initiatives are translating to wins across the board.”

As part of what Titus has characterized as an evolution, Fully Promoted recently unveiled a new website and a new brand video. That came in the lead up to United Franchise Group’s 2024 World Expo, held in Nashville, TN, in July. Fully Promoted is an affiliated brand of UFG, which honored outstanding franchise owners (and others) from the Counselor Top 40 firm at the Expo for their significant contributions and achieving sales milestones.

Those from Fully Promoted honored were:

• Millionaire Club Inductees: Robert Steffek and Michelle Monhollen (Centerville, OH); Rick and Stephanie Troncin (Altoona, IA); Bill Reilly and Jocelyn Hechtl (Mendota Heights, MN); Kim Goodwin, Pat Wright and Toni Waldschmidt (Peoria, IL)
• Rookie of the Year: Mike Holm (Mankato, MN)
• Most Improved: Vicente Rojas (Grand Rapids, MI); Bill Reilly and Jocelyn Hechtl (Mendota Heights, MN)
• President’s Award: Jeff Moffett (Overland Park, KS); Robert Steffek and Michelle Monhollen (Centerville, OH)
• MVP Award: Garrick Jacobi (Boise, ID)
• Hall of Fame: Mike Brugger (Fully Promoted Corporate); Liz Luisi (Bathurst, New South Wales, Australia); Jeff and Dina Slain (Fishers, IN)
• Team Player: Jessica Joyce (Towson, MD); Alex Taggard (Newton, MA); Todd Diskin (Olathe, KS); Miguel Leal (McAllen, TX)
• Master License Partner of the Year: Yousuf Sandeela (Canada)
• Humanitarian of the Year: Michelle Bottino (St. Charles, IL)
• Mentor of the Year: Robert Pouliot (Raritan, NJ)

Based on reported 2023 North American promotional product revenue of $127.6 million, Fully Promoted ranked 21 on Counselor’s most recent list of the largest distributors in the industry.