As Top 40 distributor BDA (asi/137616) expands its global footprint, the Woodinville, WA-headquartered company has announced that it has promoted an experienced leader to run its offices and operations in the Philippines.

Rick Orlowski is now the managing director, in-country sales enablement and operations, of all groups in Manila, Philippines. His responsibilities will include overseeing the opening of the newest BDA office in the region.

Orlowski has over a decade of experience in progressive leadership at BDA, formerly overseeing the global sales team as the director of sales and customer experience. Prior to his last position, he served as national account manager and national account director, according to the company.

Rick Orlowski, BDA (asi/137616)

As managing director for the Philippines, Orlowski will “assume the role of country leader and ensure alignment within our full breadth of services, [including] creative, customer, design, finance and sales,” said Rob Martin, chief experience officer at BDA.

The move comes as the distributorship continues to place a keen focus on international sales. BDA has expanded into 11 international offices and operates in more than 50 locations in North America. In June 2023, the firm acquired top Germany-based promotional products distributor ipm | gruppe, harnessing its global reach in Germany’s $3 billion promotional products market.

“As I step into this new leadership role, I am reminded that BDA’s global growth is a testament to our ability to create unparalleled experiences, and the collective efforts of an exceptional team,” said Orlowski. “I am proud to lead us into our next chapter in Manila. Together, we will not only expand our physical presence but continue to foster a culture of innovation and creativity.”

Based on reported 2022 North American promotional product revenue of $422.2 million, BDA ranked sixth on Counselor’s most recent list of the top distributors in the industry.