March 13, 2025
DunkFest 2025: iPROMOTEu Expands March Madness Challenge To Include Women’s NCAA Basketball Tournament
The Counselor Top 40 distributor annually organizes the fun basketball-focused initiative for promo and is this year inviting brackets for the women’s tournament as well as the men’s for the first time.
Key Takeaways
• Swish! Counselor Top 40 distributor iPROMOTEu (asi/232119) is again orchestrating DunkFest, a college basketball bracket challenge.
• All New: This year, DunkFest includes both the Men’s and Women’s NCAA Basketball Tournaments.
• Eligibility: Participation is open to all professionals in the promotional products industry.
DunkFest is back, and it’s bigger, better and more inclusive than ever, organizers say.
Counselor Top 40 distributor iPROMOTEu (asi/232119) annually organizes DunkFest – a pick-the-winners bracket challenge tied to college basketball’s March Madness tournament. Participation is open to professionals in the promotional products industry.
In the past, DunkFest was for just the Men’s NCAA College Basketball Tournament. But this year, iPROMOTEu is expanding DunkFest to include the Women’s NCAA Basketball Tournament as well.
“iPROMOTEu has a long history of promoting women’s achievements, so with the incredible rise in women’s college basketball we are including their tournament in this year’s DunkFest challenge,” said Lori Bauer, CEO of iPROMOTEu and a member of Counselor’s Power 50 list of promo’s most influential people. “It’s not only to recognize the popularity and influence of women’s basketball but to celebrate all the incredible athletes who qualify for the March Madness tournaments.”
DunkFest 2025 is open to everyone in the promotional products industry working as or for a distributor, supplier or service provider, including distributor salespeople, supplier salespeople and multi-line reps. Participants in the men’s and women’s bracket challenges will compete for awards, special recognition and the ultimate prize – bragging rights. Last year’s DunkFest brought together 230 participants from across the industry.
The deadline to enter the men’s tournament is Thursday, March 20, 2025, at 12:15 p.m. ET, and the deadline to enter the women’s tournament is Friday, March 21, 2025, at 11:30 a.m. E.T. Learn more.
Based on reported 2023 North American promotional product revenue of $211 million, iPROMOTEu ranked 15th on Counselor’s most recent list of the largest distributors in the industry.