CANADIAN NEWS November 12, 2024
Starline Forms New Partnership With Pro Towels
The Counselor Top 40 supplier’s latest collaboration includes Pro Towels’ full line of sports towels, beach towels, blankets and lifestyle items.
Key Takeaways
• Partnership Announcement: Starline (asi/89213) is partnering with Pro Towels (asi/79750) to include its full line of towels, blankets and lifestyle items starting January 2025.
• Strategic Integration: The move is part of Starline’s ongoing strategy to leverage other suppliers’ products to enhance its offerings and market reach.
• Market Expansion: Pro Towels also recently expanded its market presence by launching a new sports market division and working with distributors to grow their rally towel business.
Counselor Top 40 Supplier Starline (asi/89213) is expanding its product offerings through a new strategic partnership with Pro Towels (asi/79750).
Beginning in January 2025, Grand Island, NY-based Starline will offer Pittsburgh-based Pro Towels’ full line of sports towels, beach towels, blankets and lifestyle items to distributors in the U.S. and Canada.
“We are thrilled to collaborate with Starline, a visionary in the industry,” said Kevin Nord, president of Pro Towels. “This partnership is not just about joining forces; it’s about setting a new benchmark for excellence and delivering transformative solutions that our customers can rely on.”
Pro Towels is known in the industry for a deep product portfolio of beach towels, sports towels (including golf, rally and cooling), blankets suitable for both indoor and outdoor use, and lifestyle items like robes, bath towels, tea towels and imprinted T-shirts.
“This is more than just a business deal – we’re proud to partner with Pro Towels, another like-minded, family-owned business that puts people and principles first,” Starline owner Mason Lapsker said. “We look forward to leveraging our product offering with an even wider array of premium options.”
Starline has teamed up with several suppliers recently – including Counselor Top 40 supplier Vantage Apparel (asi/93390), which now offers Starline’s hard goods in its webstores, and Rupt (asi/84203), whose products Starline now sells in Canada. Pro Towels too has expanded its reach, launching a sports market division earlier this year to appeal to distributors who sell to sports leagues and organizations.
With 2023 North American promotional product revenue of $61.2 million, Starline ranked 32nd on Counselor’s most recent list of the largest suppliers in the industry. Chief Revenue Officer Brian Porter recently made his debut on Counselor’s Power 50 list of promo’s most influential people.