Each year, Nov. 11 honors veterans of the United States military for their service.

In support of veterans working within the company, Counselor Top 40 supplier PCNA (asi/66887) formally launched a Veterans Employee Resource Group earlier this year to provide a dedicated space for military-affiliated employees.

The group’s members – currently 14 and growing – meet monthly to connect, hear from guest speakers and discuss topics like understanding post-traumatic stress disorder and other service-related challenges. The space also provides opportunities for mentorship and career development through resources tailored to their personal and professional growth.

“I hope PCNA can employ and attract more veterans in the future, and I am grateful for the mentorship I have received in this company from veterans,” said Andrew Vaccaro, a warehouse supervisor at PCNA who served in the U.S. Army for four years. “Without this connection, I would not have been able to thrive and grow to the extent I have been allowed.”

This holiday season, group members plan to give back by fulfilling a local wish list and delivering gifts and necessities to local hospitalized veterans.

PCNA has also partnered with the nonprofit Mission 22, which provides personalized support to help veterans and their families, by donating proceeds from a selection of CamelBak products to the organization. Last year’s campaign, also in partnership with Mission 22, raised more than $6,000, and the expanded range of included products this year will allow PCNA to make an even bigger impact, the firm said.

Based on a reported 2023 North American promotional products revenue of $693.9 million, PCNA ranked fifth on Counselor’s most recent list of the largest suppliers in the industry.