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ASI Power Summit 2024: Day 3 & Conference Wrap-Up

Industry-defining issues, growth opportunities and motivation marked the final day of the conference for the leaders of the promo industry.

That’s a wrap! The ASI Power Summit finished its last day with a slate of morning sessions that explored big-picture topics, major industry news, serious growth opportunities and a hefty dose of motivation. The conference, which took place from October 13-15 at the Rancho Bernardo Inn in San Diego, demonstrated to attendees that the promotional products industry is at a critical juncture, and left the industry’s leaders energized to improve their businesses in the weeks and months ahead.

Here’s a recap of all our coverage from the event.

Will Hurd and Donna Brazile

Political Leaders Provide Insight on Election, Tariffs & State of America

Former Republican Congressman Will Hurd and top Democratic Strategist Donna Brazile gave attendees important insights into the political outlook for the nation, with topics ranging from the election to the potential tariff and tax policy, to the need for greater bipartisanship.

Mary Kelly

What To Watch for in the Economy

Economist Mary Kelly, an author and retired Navy commander, outlined what to expect with the economy and how promo businesses should plan for the months ahead, touching on inflation, consumer confidence, taxes and interest rates.

Frank Myers

What’s the Future of S&S Activewear & alphabroder?

The acquisition of Counselor Top 40 supplier alphabroder (asi/34063) by fellow multibillion-dollar Top 40 supplier S&S Activewear (asi/84358) shook up the industry and left a lot of questions. S&S CEO Frank Myers participated in a Q&A to answer the most pressing questions left in the wake of the deal.

Top Leaders panel

Lessons Learned From Top Industry Leaders

From the accelerating pace of change to productivity, to workplace culture, a quartet of promo leaders shared what they’ve learned and their top priorities right now.

International panel

The Opportunities & Pitfalls of Going Global

Client needs are driving distributors to expand internationally, representing a tremendous growth opportunity but also a very difficult one. Three women C-suiters (a distributor, a decorator and a supplier) detailed the many complexities of doing business globally.

Michael Hingson

How Blindness Helped Michael Hingson Survive the 9/11 Attacks

Motivational speaker Michael Hingson shared his life story, from succeeding in sales to surviving the attacks on 9/11 while working in the World Trade Center. Blind since birth, he explained that the only thing that’s ever held him back is how others viewed his condition.

end-buyer panel

Day 1 & 2 Wrap-Up

This rundown of the first two days of the conference includes recaps from several of the sessions, including AI, end-buyers’ perspectives, sticky marketing trends and exclusive data from ASI Research.

Power 50 logo

Counselor Power 50 Revealed

At the ASI Power Summit, Counselor announced this year’s Power 50 list, the annual list of the most influential people in the promo products industry. ASI Media Executive Editor Christopher Ruvo, reporting from the ASI Power Summit, shares some highlights in the video below.