2024 State of the Industry
In the face of numerous challenges, promo is finding reasons for optimism – and the whe...
State of the Industry: Trend or Not?
We unpack six interesting findings from our survey and predict if these developments wi...
State of the Industry: Supplier Snapshots
For each revenue class, our survey reveals their top challenges, competitors and other...
State of the Industry: Distributor Snapshots
They all sell promo products, but there are meaningful differences across the revenue c...
State of the Industry: Sales Harder to Come By
Buyer apprehension is resulting in smaller, less frequent orders and a shift to more af...
ASI Chicago 2024: Attendees Leave Show Energized for Second Half
From making connections to finding new products to celebrating the industry’s changemak...
ASI Chicago 2024: The Biggest Trends & Newest Products From the Show Floor
Nineties fashion, mission-driven companies and product innovations all shined at the show.
ASI Chicago 2024: The Secrets To Making Your Business Irresistible
Sales and persuasion expert Carolyn Strauss delivered winning ideas to compel clients t...
ASI Chicago 2024: Level Up Your Self-Promo Game
During an Education Day session at the show, Cliff Quicksell showcased successful self-...
ASI Chicago 2024: Digital Tools & Mental Tricks To Get Creative
Bill Petrie explained how originality and inspiration can help distributors in a new er...
#Counselor70: The 70 Events That Rocked the Promo Products Industry
From inventions to revolutions, these are the moments that shaped an industry.
#Counselor70: Favorite Posts From Our Anniversary Contest
To celebrate Counselor’s 70th anniversary, we asked readers to share images of the maga...
#Counselor70 Contest: Celebrate the Anniversary of Promo’s Flagship Magazine
Join in the fun and post pictures of your favorite issue of Counselor to win prizes.
ASI Fort Worth 2024: Hot Trends and New Products
Drinkware innovations and compelling Made-in-the-USA options were among the top finds f...
ASI Fort Worth 2024: Mimi Brown Delivers Strategies To Skyrocket Your Sales
The keynote speaker from the ASI Show’s first exhibit day delivered passion, personal s...
ASI Fort Worth 2024: Build Relationships & Nurture Leads With Social Media
Jay Busselle showed how strategic targeted content can translate to consistent sales.
ASI Fort Worth 2024: Attendees Bullish About Sales in 2024
The show’s Education Day wrap-up touched on the industry’s outlook, Stanley, AI and tip...
Counselor 2024 Best Places to Work
Meet the industry companies who are putting people first.
Counselor 2024 Best Places to Work: #75 – Southern Trophy House
Find out what makes this distributor a top workplace.
Counselor 2024 Best Places to Work: #11 – LoveHandle
Find out what makes this supplier a top workplace.
Counselor 2024 Best Places to Work: #60 – Pinnacle Promotions
Find out what makes this distributor a top workplace.
Counselor 2024 Best Places to Work: #19 – AG Marketing Solutions
Find out what makes this distributor a top workplace.
Counselor 2024 Best Places to Work: #61 – TK Promotions
Find out what makes this distributor a top workplace.
Counselor 2024 Best Places to Work: #15 – Liquid Screen Design
Find out what makes this distributor a top workplace.
Counselor 2024 Best Places to Work: #26 – The MRL Group
Find out what makes this distributor a top workplace.