Ingredients for a Best Place to Work: For Top 40 distributor Overture Promotions (asi/288473), “culture” isn’t just a corporate buzzword. It’s something truly nurtured and grown through real action – all of it fueled by employee input.

“Our team defines our shared values, the kind of workplace we want Overture to be, and the way we want to work together,” says Marketing Manager Victoria Robertson. “Our philosophy since our inception has been that happy employees equate to happy customers, and so we continue to invest in our staff to ensure Overture is reflective of the workplace they want to work at.”

Helping to create such a workplace is Overture’s ongoing investments in areas that matter to employees, including diversity, equity and inclusion and sustainability, as they are “massively important” to staffers, Robertson shares.

Top Benefits & Perks: In addition to providing a flexible/hybrid work environment, its dedication to corporate social responsibility (which includes DEI and sustainability), and its overarching goal to create a fun and relaxed workplace, Overture routinely introduces new initiatives that help advance employees in their careers, says Robertson.

“Our most recent push in this regard is the launch of our Overture Women Leaders program, known internally as OWL,” she says. “Its mission is to develop women leaders, providing training such that all of Overture’s women employees are equipped for career planning and progression.”