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Top 40 Distributors 2022: No. 19 Overture Promotions

Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.

Overture Promotions
(asi/288473)


After a huge year of growth in 2020, revenue at the Waukegan, IL-based distributor fell 10.2% last year. It’s no secret why; the company points to a steep decrease in PPE sales (it accounted for over 30% of all sales in 2020, compared to 7% in 2021), though it also grew its promo revenue by 30% year over year. Since a private equity-backed investment group, led by HALO founder Lou Weisbach, closed its acquisition of Overture in 2021, the firm has committed to diversifying services and recently launched a Diverse Supplier Portal to increase its Tier 2 diversity spend.

Previous Rank: 18

2021 Revenue: $114.0

All revenue figures shown in $millions