Welcome to the 2016 Power 50 list, which ranks the most influential people in the industry.

#28: Jack Ma & Daniel Zhang, Alibaba Group

2016 Rank: 28
2015 Rank: 17

>>Back to Power 50 List

Alibaba’s leaders experience the biggest fall on this year’s list, with the duo rated as having declining influence by both the Power 50 and overall industry. The global e-commerce giant continues to dominate headlines both good (record revenue) and bad (counterfeit goods backlash) as company founder Ma and CEO Zhang expand their empire into everything from health care to movies. Alibaba.com, which most directly impacts the promotional products industry, grew 15% in the most recent quarter.