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Power 50 2022: No. 11 Kevin Lyons-Tarr & Suzanne Worwood, 4imprint

Welcome to the 2022 Power 50 list, which ranks the most influential people in the industry.

Kevin Lyons-Tarr & Suzanne Worwood

#11 Kevin Lyons-Tarr & Suzanne Worwood

4imprint (asi/197045)

2021 Rank: #7


Kevin Lyons-Tarr – CEO

Industry Experience: 31 years

Previous Appearances on Power 50: 16

Suzanne Worwood – SVP of Merchandising & Supply Chain

Industry Experience: 27 years

Previous Appearances on Power 50: 3

Billion – with a “B.” As of this writing, 4imprint was on track to reach its long-time goal of becoming a distributor with 10 figures in annual revenue. The feat is even more impressive considering how far sales plummeted in a COVID-ravaged 2020 before roaring back to growth in 2021. The dynamic leadership duo of Lyons-Tarr and Worwood have been essential to spearheading the major comeback and overall success of the firm, which is the industry’s largest e-commerce-model distributorship. Less visibility within the industry and lower scores from the industry at large cause the pair to slide four spots on this year’s list, but it doesn’t diminish Lyons-Tarr’s overall leadership and Worwood’s merchandising savvy that have fueled the company’s staggering rebound.