October 24, 2023
Counselor Power 50 2023: No. 17 Lance Stier & David Miller, NC Custom
Welcome to the 2023 Power 50 list, which ranks the most influential people in the industry.
#17 Lance Stier & David Miller
NC Custom (asi/44900)
2022 Rank: #20
Lance Stier – Managing Partner/CEO
Industry Experience: 13 Years
Previous Appearances on Power 50: 5
David Miller – President
Industry Experience: 33 Years
Previous Appearances on Power 50: 5
Lance Stier and David Miller rise three spots this year as they continue to grow their corporate program offerings. To that end, the Top 40 supplier of food gifts, hard goods and apparel welcomed Scott Anderson, previously with Facilisgroup and Top 40 supplier PCNA (asi/66887), as program business development specialist in May. It’s part of a consistent push by the duo over the past few years to diversify products and services, including partnerships with major brands like Godiva, Lindt and M&M’S and expanding kitting capabilities. That strategy has helped the company grow revenue by 5.5% between 2021 and 2022.