PPAI’s Legislative Education and Action Day (L.E.A.D.) is being held this week in Washington, D.C., giving the promotional industry a platform to boost awareness and call attention to issues important to the market. Specifically, industry advocates will meet with members of Congress and federal agencies to spotlight the value of promo products in an ever-changing domestic and global climate.

“As the states and the federal government struggle with creating balanced budgets and finding new revenue sources, promotional products are occasionally drawn into the crossfire,” wrote Paul Bellantone, president and CEO of PPAI, in a Legislative Agenda notice. “In some cases, the purchases of promotional products are scrutinized because of a lack of awareness about the industry and the medium and the effectiveness of these branded advertising solutions. It is our mission to ensure that all lawmakers understand that promotional products are the most cost-effective way to deliver education, motivate, inspire and create awareness.”

Among the topics being addressed this week are: protecting and preserving the interests of small businesses and encouraging policies that drive innovation and entrepreneurship; creating a tax climate that rewards small businesses; adapting the global supply chain to ensure ease of international operations; balancing risk and reason in product responsibility; and ensuring the promotional products industry remains vibrant and dynamic.

“It’s always a rewarding experience to be able to sit down with Senators and Representatives and their staffs to discuss important issues that impact promotional products companies,” said Charles Machion, senior VP and senior counsel for ASI, who is joining the industry delegation on Capitol Hill. “With all of the changes at the federal level, it’s more important than ever that we remain top of mind to these legislators and that we show them exactly how small businesses can be helped – and hurt – by certain tax laws and other legislation.”

As part of the LEAD effort, PPAI is encouraging everyone in the industry to make their voices heard. Those who can’t attend meetings in D.C. can still support legislative efforts by participating in virtual fly-ins. Each day this week will feature a separate message to share with elected officials. Click here for more information, details on key issues and advocacy goals.