Top 40 promotional products supplier Logomark (asi/67866) is keen to grow sales.

The Tustin, CA-based company believes promo industry veteran Michael Bistocchi is the right person to spearhead that effort.

Michael Bistocchi, Logomark

Logomark announced that it has created the new leadership position of chief revenue officer and has named Bistocchi to the C-suite role. He’ll be responsible for driving all revenue-generating activities, with a focus on increasing sales through broadening Logomark’s customer base, solidifying distributor partnerships and aligning sales and marketing strategies.

“I’ve known Michael Bistocchi for many years and have long admired his tenacity, drive and hard work ethic,” said Logomark CEO Trevor Gnesin, a member of Counselor’s Power 50 list of the industry’s most influential people. He believes that Bistocchi “can build upon our solid base and help lead Logomark to realize its growth potential.”

Bistocchi has 25 years of experience in the promotional products industry, according to executives. He’s held leadership roles on the supplier and distributor sides of the business, having previously been director of sales at Los Angeles-headquartered Top 40 distributor PromoShop (asi/300446 ) and vice president of sales and marketing at Gardena, CA-based supplier Clegg Promo (asi/45450).

Most recently, he was western regional sales manager for Inkcups, a provider of pad printing and industrial inkjet printing equipment, supplies and inks for the promo, apparel and industrial markets.

“I am excited to be working with such a great team at Logomark” said Bistocchi. “Logomark has a long-standing reputation of being at the forefront of design and product development in the promotional product industry, and our goal will be to build on our strong customer base and ensure Logomark continues to grow as a go-to company for all distributors.”

Bistocchi’s appointment comes fast on the heels of moves Logomark has been making to spur growth. The company has recently launched more than 50 new items across multiple product categories, as well as new decoration techniques, such as Badgeworx. In 2020, the firm added retail brands Sherpani and Igloo to its product portfolio. More partnerships with retail brands are in the works for 2021, Logomark said.

With reported 2019 North American promotional product revenue of $98.5 million, Logomark ranked 15th on Counselor’s most recent list of the 40 largest suppliers in the industry. The new rankings are due out in July 2021.