Over the last two years, Angela Taylor has played a pivotal role in expanding AIM Smarter’s digital offerings.

That deft work has earned the experienced promo products pro a promotion.

AIM Smarter, a promotional products industry solution provider that offers industry-focused technology tools, business services and benefits to its network of more than 2,200 distributor members, announced that Taylor has been promoted to vice president of customer engagement and digital solutions. Hired in 2020, Taylor was formerly senior director of business development and technology.

Angela Taylor, AIM Smarter

“Angela’s dedicated leadership and positive impact has been felt throughout the AIM community, as she has successfully built a solid culture of excellence in customer service, sales and technology solutions support,” said Marie Miller, executive vice president of operations and organizational development.

In her new role, Taylor will provide leadership and strategic direction in customer engagement, business development, and software solutions and services with the goal of propelling AIM's core business strategies. She will continue to collaborate on the development of AIM’s proprietary software systems, while focusing her attention on innovative software opportunities that improve the customer experience, the company said.

Taylor is excited to help drive further success at a company she loves. She’s up for the challenge.

“Starting at AIM at the beginning of the pandemic, I had to jump in quickly to help my departments pivot,” Taylor said. “I’m so lucky to be surrounded by such amazing co-workers, staff, mentors and a leadership team that has empowered me to fulfill my potential. I am so proud of what we’ve accomplished in the last two years, and I’m so excited to see what this next chapter brings.”

With 18 years of experience in promo, Taylor previously worked for ASI, A+ Wine Designs (asi/30223) and Distributor Central. She has also been an active member of the Specialty Advertising Association of California (SAAC) for seven years, volunteering on the board of directors from 2015-2019 and serving as the SAAC President in 2018. Since then, she has continued to give back by volunteering with the Foundation for SAAC, where she’s serving as Board Chair for 2022.

“Angela has been a great asset to the business from day one,” said Nichole Stella, CEO of AIM Smarter. “She is passionate about the development and delivery of our innovative technology solutions to the AIM community and is a collaborative leader who embodies the spirit of culture and capability. I am delighted to recognize her accomplishments.”