The Pebble Group, parent company of Facilisgroup and Brand Addition (asi/202515), was already a publicly traded company in the United Kingdom.

Now, the U.K.-headquartered firm is being traded on a public market in the United States as well.

Ordinary shares of The Pebble Group were approved to trade on the OTCQX Best Market (OTCQX) beginning on April 20 under the symbol “PEBBF.”

Chris Lee, The Pebble Group

The company said there are a variety of benefits to trading on the OTCQX Best Market, including easier access for employees and other investors located in the U.S., and potentially greater liquidity due to a “broader geographic pool of potential investors.”

Furthermore, The Pebble Group said it would be able to provide U.S. investors with the same level of information and disclosure available to investors in the U.K., but through U.S.-facing platforms and portals. On a similar point: U.S.-based investors will have the ability to access the company’s ordinary shares in American dollars during U.S. market hours.

“Using the OTCQX platform is a low-maintenance method of our stock being as easily available in the U.S. as it is in the U.K.,” Chris Lee, CEO of The Pebble Group, told ASI Media. “We don’t expect it to have an instant dramatic impact, but it’s all part of the mix in supporting the availability of stock and visibility of the business.”

The OTCQX Best Market is the top tier of the three marketplaces for the over-the-counter (OTC) trading of stocks. The OTC market is a decentralized market where securities, not listed on major exchanges, are traded directly by a network of dealers. Instead of providing an order matchmaking service as with the New York Stock Exchange, these dealers carry inventories of securities to facilitate any buy or sell orders.

While available on OTCQX, The Pebble Group has not issued any new ordinary shares. The OTCQX listing does not affect the firm’s trading on the AIM, a sub-market of the London Stock Exchange. The company will continue to make all announcements and disclosures to the London Stock Exchange through the Regulatory News Service, executives said.

In March, The Pebble Group reported that it increased total global sales 16% year over year in 2022 to £134 million – about $165 million.

Brand Addition, a U.K.-based global promotional products distributor with U.S. operations, generated about $35 million of its approximately $145 million (about £117.4 million) in total sales in the U.S. St. Louis, MO-headquartered Facilisgroup, a software-as-a-service provider and partnering community for the promo industry, increased annual revenue in 2022 by 31% to £16.6 million – about $20 million. The vast majority of Facilisgroup’s business is in the U.S.; The Pebble Group reports financial performance in British pounds.