Blendi, Cuisinart, Coleman – these are just three of the six retail brands with which Top 40 supplier Hirsch (asi/61005) has forged business partnerships.

As a result, the Houston, TX-based company will be selling select items from those brands – along with products from other new partners Victor, Gerber and FLIKR Fire – in the promotional products market.

One of the new retail items that Hirsch (asi/61005) offers includes this Victor Dual Metro Bluetooth suitcase turntable.

“These new partnerships represent Hirsch’s vision to be the single-source retail brand destination for promotional distributors of every shape and size,” said Brittany Frase, director of sales and marketing at Hirsch. “We are honored that leading retail brands continually look to Hirsch.”

New offerings include a portable Blendi blender, Coleman Bluetooth speaker and waterproof binoculars, a Victor Bluetooth suitcase turntable, FLIKR Fire personal fireplaces, and Gerber multitool items.

“These new partners recognize Hirsch’s proven track record of successfully introducing respected retail brands to the promotional products industry to create elegant corporate merchandise that people keep and use for many years,” said Frase.

Retail name brand items have been growing in popularity in the promo space. To meet demand, suppliers have been aggressively forming partnerships with retail brands to make more products available to distributors and their clients.

Based on reported 2021 North American promotional product revenue of $38.3 million, Hirsch ranked 40th on Counselor’s most recent list of the largest suppliers in the industry. Family owned and operated, Hirsch employs more than 100 people.