April 27, 2023
The Bright Side: Logomark Sponsors Third Service Dog Through Shelter to Soldier
Trooper is an 8-month-old Lab mix.
Logomark (asi/67866) is sponsoring its third service dog.
The Tustin, CA-based Top 40 promotional products supplier announced that it has rescued Trooper, an 8-month-old male black Labrador mix, through Shelter to Soldier, a nonprofit that trains service dogs for veterans in need.
Trooper is the latest service dog supplier Logomark is sponsoring.
According to Logomark, Trooper’s calm, go-with-the-flow personality made him an excellent candidate for service dog training. Since his adoption, the pup has traveled all around San Diego with Shelter to Soldier’s training team, gaining exposure to different environments and stimuli to prepare him for life as a psychiatric service dog.
“Trooper was friendly and engaging when I met him at a recent soiree event while he was off-duty,” said Michael Bistocchi, chief revenue officer at Logomark. “It is truly an honor to be able to provide support to those who have served our country.”
Learn More About Suppliers’ Giveback Programs
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Shelter to Soldier adopts dogs from local shelters and trains them to become psychiatric service dogs for post-9/11 veterans suffering from post-traumatic stress disorder (PTSD), traumatic brain injury (TBI), military sexual trauma (MST) and other psychological injuries associated with traumatic service experiences. It costs around $15,000 to $20,000 for the nonprofit to fully train a service dog.
Logomark first partnered with Shelter to Soldier in 2020. The supplier donates a portion of the proceeds from sales of Perka, iCool and Work brands to the nonprofit. In May 2022, the first dog Logomark sponsored, Scout, was matched with Adam Fleener, a U.S. Navy veteran. The supplier sponsored a second dog, Lucky, last June. Lucky is still undergoing training through Shelter to Soldier.
Trooper, one of the calmest puppies Shelter to Soldier has ever worked with, will be a perfect addition to the program, according to the nonprofit.
Though Logomark typically holds naming contests for its sponsored dogs, the supplier decided to forego that step this time around. “After meeting Trooper, we agreed to keep his initial adoption name as it is so fitting to his nature and upcoming role,” said Clive Goldberg, Logomark president.
Founded in 1993, Logomark provides more than 3,000 products in diverse categories. Based on reported 2021 North American promotional product revenue of $92.3 million, Logomark ranked 15th on Counselor’s most recent list of the largest suppliers in the industry.