Top 40 distributor Bensussen Deutsch & Associates, LLC (asi/137616) has opened a new office in the United Kingdom to serve the markets in Europe, the Middle East and Africa (EMEA) and to meet increasing demand for branded products overseas. Located just outside London, the new facility will serve as the corporate office for BDA’s UK team.

“We are so excited to be able to combine the power of merchandise and BDA’s service excellence for our amazing clients both existing and future, on a global scale,” said Jay Deutsch, CEO and co-founder of BDA, in a statement. “As more and more Fortune 1000 companies both in the U.S. and abroad are fueled by market expansion, and the growing demand for localized in-territory activations, BDA is committed to helping our clients win.”

The new UK-based office brings over 75 years of combined experience in the EMEA market. BDA’s Merchandise Agency model will provide in-store features and displays, gifting programs and custom bespoke opportunities, as well as in-territory support and market-specific expertise for clients’ go-to market campaigns and growth initiatives. BDA also operates offices in Shenzhen and Shanghai, China that will further support the expansion.

BDA ranks as the fourth-largest distributor in the industry, with $275 million in North American promotional product revenue in 2015.