Tray, Inc. (asi/346315) announced it has acquired Maryland-based distributor JB Creative Services (asi/232343). Financial terms of the deal were not released. The companies will combine facilities and employees throughout the summer, and headquarters will remain at Tray, Inc.’s office in Glen Burnie, MD.

“We’ve known and respected JB Creative since their inception in 2005,” said Tray, Inc. President Brian Burlace in a press release. “With similar business models, products and services, it just made sense to combine for scale and reach. Our combined buying power allows us to bring scale to our vendor relationships, and pass along price savings to our customers. This allows even the smallest customer to get a pricing advantage by choosing Tray.”

Jon Brothers, owner of JB Creative, said, “The synergies between the two companies were remarkable. We shared the same customer service philosophies and attention to detail, even our company cultures were the same. This deal was a no-brainer.”

Both companies serve a large number of non-profits such as the USO, AARP, World Wildlife Fund and Wounded Warrior Project. They also serve clients in the hospitality industry and sports teams like the Washington Redskins, Washington Wizards and Baltimore Orioles.

“It’s always a proud moment to see our partners do well,” said Kevin Plank, founder and CEO of Under Armour, another client shared by the companies. "Today’s even a little more special because JB and Tray Inc. have been there for us from the very beginning, dating all the way back to our start-up days in my grandmother’s basement. Both companies bring passion, design and innovation to the work they do for Under Armour, so in combining those forces, they will be top-notch.”

Founded in 1970, Tray offers custom promotional products, printed materials, direct mail and online promotions.