Promo industry veteran Lisa LeMond is the new Vice President of Sales at Top 40 supplier IMAGEN Brands, the parent company of Crown (asi/47700) and Vitronic (asi/93990), the Ohio-based firm announced Tuesday.

LeMond is a sales leader with nearly 25 years of promo industry experience. She was most recently national sales manager for Top 40 supplier Polyconcept North America. Prior to that, she was director of sales for Top 40 supplier Gill Studios (asi/56950). From 1994 to 2012, she served in key sales roles for Top 40 supplier BIC Graphic (asi/40480), including national account manager and international account manager. 

“We are very fortunate to acquire a person with this much experience in our product categories, combined with the overall industry experience and success,” said Paul Lage, president of IMAGEN Brands. “I personally have had the privilege to work with Lisa previously. She’s smart, strategic, and a true professional. With her positive attitude and contagious energy, she will be a solid representation of IMAGEN Brands in the industry.”

LeMond is elated to be aboard at IMAGEN. “To be successful you need a good company culture, innovative product and a best in class customer experience,” LeMond said. “IMAGEN Brands has all three ingredients and I can’t wait to get started.”

With reported 2017 North American promotional products revenue of $71.5 million, IMAGEN Brands ranked 21^st on Counselor’s recently released list of the largest suppliers in the industry.