August 20, 2018
Michelob Ultra’s Branded Golf Bag Has Built-In Keg, Music & More
Michelob Ultra is giving away the approximately $1,500 promotional product in the #UltraCaddieContest.
Michelob Ultra is turning every hole on the golf course into the 19th with an ingenious new promotional product that riffs off Rodney’s Dangerfield’s famous bag from the Caddyshack flick.
Unveiled at the recent PGA Championship, Michelob’s bodacious branded golf bag features a 128-ounce refillable keg – plus a branded tap handle and pint glasses. But wait, there’s more! Also part of the sudsy package of joy is a Bose Bluetooth speaker, LED lighting and built-in tablet for streaming media. It has us feeling like:
Inspiration for the logoed masterpiece comes from Rodney Dangerfield’s Caddyshack bag, which had a beer tap and stereo. Alas, Michelob Ultra isn’t mass producing the bag. Rather, the beer brand is giving it away to a lucky fan in the #UltraCaddieContest. The contest, which was open to entries through Aug. 12th, challenged fans to post on various social media outlets about why they deserve the bag, valued at $1,500.
Not surprisingly, Michelob Ultra got ample social media love. Get after it, Twitter:
#Ultracaddiecontest i need this, because.... I LIKE BEER! pic.twitter.com/sKYtHziMBf
— Chris Jones (@Jonese1492) August 12, 2018
Michelob, I need that bag because only Arkansans truly know how to enjoy a keg on a golf course #ULTRACaddieContest #WPS pic.twitter.com/DXCnKaumuU
— Blair Bish (@B_drizzy99) August 10, 2018
Dear @MichelobULTRA,
— Abbie Lynn (@abbielynn_) August 10, 2018
I’ve been eying this bad boy since you posted it. Today, I got to hug it. My ultimate dream would be to own it. I promised my bf that I would golf with him weekly if I got this bag. #ULTRACaddieContest
Yours truly,
Abbie
P.s also my favorite beer pic.twitter.com/sNQtYkRSu9
Nothing better than having a pint after a bad round, but with the #UltraCaddie you can relieve the stress while still playing and go on to win the round!!! 🙏⛳️🍺@MichelobULTRA #ultracaddiecontest
— Max Forrester (@MaxForrester03) August 17, 2018
I need a Michelob Ultra, or 3, after playing this lie! #UltraCaddieContest #NoShoes pic.twitter.com/hG7iMbfw3J
— Lindsay Connolly (@lindzconnolly) August 12, 2018