August 23, 2018
Plastic Couture: Ziploc Releases Merch Line with Japanese Fashion Brand
The timely collection manages to be entertainingly tongue-in-cheek while also tapping into the trend of transparent plastic fashion accessories, making it a marketing win.
Ziploc, the well-known maker of re-sealable plastic bags and containers, has teamed up with Japanese fashion brand BEAMS to release a limited edition collection of branded merchandise. And -- heck yes! -- there’s a fanny pack:
I’m not saying it’s right I’m saying it’s available! https://t.co/zma1jMMmu2
— Wendy Johnson (@EvolvingRedHead) August 22, 2018
Mind blown, right? Well, we’re not the only ones:
@theprophetpizza mom get me this clout bag plsssss #ziploc @BEAMS_JP pic.twitter.com/Q0F0mDjEqx
— pixelboy (@pikserotaro) August 14, 2018
Beyond the fanny pack, the line of transparent plastic couture promotional products includes a backpack, tote, visor, cap, umbrella, apron and more.
Shop now: Japanese brand BEAMS’s surprise fashion collaboration with Ziploc. https://t.co/fFERFy82Rl pic.twitter.com/k41Psy5ZPM
— TimeOutTokyo (@TimeOutTokyo) August 16, 2018
Sure the fanny pack is our personal favorite, but we also liked the visor, cap and backpack.
ziploc upcycles plastic into a line of wearable luxury itemshttps://t.co/FGEMdWnhJM
— Emporium of Tings (@DrWongz) August 15, 2018
beams coutur... pic.twitter.com/0HW70QRfbv
BEAMS Debut Their Ziploc Accessories Collection https://t.co/auYfEvhbRd pic.twitter.com/OohdGvZyhO
— WiLD 98.3 Las Vegas (@WiLD983) August 15, 2018
Entertaining Upcycled Accessory Collections - Ziploc Teams Up with BEAMS for a Eco-Friendly Capsule (https://t.co/RZv9TYQRRy) https://t.co/gusLSnFaNY pic.twitter.com/Mck7TiYJ8R
— 18d.Media (@18dMedia) August 16, 2018
These folks definitely had some fun with the tote, apron and fanny pack.
The Ziploc X BEAMS collection has a novelty, tongue-in-cheek quality that’s funny and appealing. But even more than that, it’s remarkably on trend. Plastic/transparent items have enjoyed a surge of popularity in the fashion world. Savvy marketers at Ziploc and BEAMS saw a clear opportunity to tap into that. Their logoed swag collaboration is a phenomenal example of how creatively playing off a popular social current through branded merchandise can garner even a relatively blasé brand (No offense Ziploc!) a lot of attention. Be inspired y’all!
You can find the whole collection here. Items were retailing for between $12 and $125 or so. That doesn’t seem all too much to pay. Nonetheless, some people apparently decided to simply improvise their own Ziploc look:
Just copped some of the brand new limited edition BEAMS couture x Ziploc booties!! pic.twitter.com/pSodunTpGI
— AJ (@dandyasalion31) August 15, 2018