Vistaprint, a web-based seller of customizable business materials and promotional products owned by Top 40 distributor Cimpress (asi/162149), is planning to open a new 322,000 sq. ft. manufacturing facility in Dallas.

The company announced on Wednesday that it expects to invest $50 million into the new site near the International Inland Port of Dallas. Vistaprint aims to have initial sections of the plant up and running by the end of 2019. The plant is expected to reach its full production potential by 2023.

This will be Vistaprint’s third manufacturing facility in North America, adding to locations in Windsor, ON and Reno, NV. The Dallas facility will enable the company to reduce shipping costs, shorten delivery times, and maintain production in the event of a natural disaster or other major issue, according to Vistaprint.

Christian Vaillant, Vistaprint’s VP of Manufacturing, North America.

“We view this expansion of our manufacturing capabilities as an investment in both our business and in the satisfaction of our customers,” Christian Vaillant, Vistaprint’s Vice President of Manufacturing, North America, said in a press release. “When we opened our Windsor plant in 2005, our global annual revenue was around $100 million. Today, it’s around $1.5 billion and growing, so we need to put ourselves in the best possible situation to continue supporting that growth. Additionally, we’re proud that the new plant will offer a major benefit to the surrounding area through high-quality job creation and training opportunities.”

By 2023, Vistaprint expects to employ around 600 full-time employees at the new site, including operators, engineers and administrative professionals. An additional 120 seasonal, temporary positions will be available during periods of high demand. The company is partnering with city officials to fill manufacturing job openings at the new facility.

Vistaprint estimates that Phase I of construction of the leased facility will be completed by the end of 2019 and will create 200,000 sq. ft. through an initial investment of about $15 million. The phase II expansion will increase the size of the facility to 322,000 sq. ft. with construction estimated to be completed by 2021.