Club Colors (asi/163432) has announced the expansion of its partnership with Barnes & Noble College (BNC), becoming the exclusive provider of departmental branded merchandise on the campuses BNC serves.

“By combining and strengthening efforts into one integrated approach for this diverse marketplace, we will strengthen our role as an industry leader and continue to deliver best in class services to our school partners,” Joel Friedman, chief merchandising officer at Barnes & Noble College, said in a press release.

As a result, the Schaumburg, IL-based distributor will now be able to provide fully encompassing branding capabilities, elite service and innovative technology to the college marketplace. Additionally, Club Colors will also expand its current team by incorporating the entire Promoversity (asi/303418) sales team.

“In an industry with thousands of product providers, Club Colors differentiates itself by working with partners who understand and value branding the way we do,” said Jeff Baumet, CFO at Club Colors. “Barnes & Noble College and the hundreds of world-class institutions they represent are exactly the type of partners we are engaging as we strive to become number one in the market segments we choose to serve.”