August 03, 2020
COVID-Themed Wedding Merch Abounds
The branded swag serves as everything from gifts to wedding attendees to laments on nuptials that the pandemic sadly postponed.
As it has with seemingly every facet of life, COVID-19 has disrupted wedding calendars across the globe. From compelling postponements to complicating weddings that proceed, the coronavirus pandemic has caused chaos for couples keen to tie the knot.
From a promotional products perspective, there’s been a wealth of COVID-themed wedding branded merchandise hitting the market. Serving as a unique cultural sign of the times, the moment merch’s messaging does everything from lament delayed nuptials to depict bride and groom in masks to acknowledge weddings that have proceeded under the pall of the pandemic.
Available from web-based sellers like Etsy, Redubble, Amazon and other outlets, the wedding-themed merch comes in the form of everything from T-shirts, travel tumblers, mugs and wine glasses, to candles, Christmas ornaments, face masks, hand sanitizer and more. Terms like “Corona Bride” and “Quarantine Groom” appear time and again across the products.
Brides.com recently released an article about 19 great facemasks for brides, grooms and guests. Suggestions included monogrammed masks for bridesmaids and/or customized masks that feature a couple’s monogram, wedding hashtag and more that can be given to guests.
Merch for canceled wedding abounds. Much of it takes a kind of gallows humor approach in its messaging, which in a twist can create a sense of solidarity among the brides and grooms who’ve endured postponements during the pandemic.
When it comes to COVID-19 and weddings, the above products here and many more items beyond seem to indicate there’s a market for merch that addresses the phenomenon.