The Magnet Group (asi/68507) says it has a drinkware first for the U.S. promotional products industry.

The Washington, MO-headquartered Top 40 supplier has partnered with Kambukka and will be bringing the Belgium-based drinkware brand to the stateside promo market.

Kambukka drinkware will be available to the U.S. promo industry through The Magnet Group.

“This is sleek, stylish and highly functional drinkware that’s been designed in Europe,” said Dan Jellinek, executive vice president of The Magnet Group. “Kambukka products make for the high-perceived-value gifts that clients want for their end-users, especially around the holidays. And, they come from a company that has its ethics in order.”

To the latter point: Kambukka is a certified B Corp – a designation that a business is meeting high standards of verified performance, accountability and transparency on factors ranging from employee benefits and charitable giving to supply chain practices and input materials.

“We like to say that we drink to a better planet one bottle at a time,” said Stijn Lowette, co-founder of Kambukka.

The Magnet Group expects to receive Kambukka inventory in early October. The supplier has teased pieces at industry trade shows, and Jellinek said response has already been strong, with distributor inquiries mounting. He noted that The Magnet Group will initially offer select styles – best sellers and most popular colors – but will look to expand the collection in 2023.

Beyond their stylish appearance, Jellinek noted that Kambukka’s reusable tumblers and bottles feature interchangeable lids that can be swiftly disassembled for easy cleaning, then reassembled. “This is drinkware that really becomes an extension of a client’s brand,” he said. “This is something a successful, on-the-go person is going to use every day.”

Kambukka is a certified B Corp, a designation that shows it’s operating with responsibility when it comes to people and the planet.

In 2019, Lowette and Tom Hoogmartens founded Kambukka, a Swahili word for “to enjoy, to benefit, to profit” – and one that encapsulates the drinking experience they aim for with their bottles. Thanks to their network in the drinkware industry, the brand is available in 65 countries. The founders are excited to enter the U.S. market together with The Magnet Group.

“The Magnet Group is the perfect partner for Kambukka,” said Hoogmartens. “Dan Jellinek is an enthusiastic person with a lot of ideas. This aligns very well with the DNA of Kambukka.”

Based on reported North American promo product revenue of $95.1 million, The Magnet Group ranked 14^th on Counselor’s most recent list of the largest suppliers in the industry.

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