Taylor Promotional Products (asi/333647), a Top 40 distributor, is aiming to increase revenue more than 5% in 2023.

A just-announced acquisition could help the North Mankato, MN-headquartered firm achieve that goal.

Susan Drenning, Taylor Corporation

Taylor Corporation, parent company of Taylor Promo, said on Aug. 3 that it has acquired DMR Creative Marketing, a Deerfield, FL-based merch company that provides branded apparel and gifts to cruise lines, resorts, gifts shops and other clients, as well uniform programs to the cruise line and hospitality industries.

Financial terms of the deal were not released, but it was noted that DMR will operate within Taylor Corp.’s Taylor Promotional Products division.

“DMR Creative Marketing’s capabilities and channels are an ideal fit for Taylor Promotional Products,” said Susan Drenning, group president of Taylor Direct & Digital Marketing. “The addition of DMR’s design talent and sophisticated screen print and embroidery technology expands our scope in the industry. We have big plans for apparel, souvenirs and other promotional products and I can’t wait to see what we can accomplish together.”

Jeffrey Bee, executive vice president at DMR, said joining Taylor will help his company pursue a larger customer base, expand sourcing channels and increase buying power. “Between Taylor’s vast resources and stable, family-owned structure, I honestly couldn’t ask for a better business partner,” said Bee.

Founded in 2001, DMR Creative says it has a robust in-house printing operation that’s capable of decorating more than 2,000 shirts per hour. Beyond cruise lines and resort stores, the firm’s clients include airport retailers, theme parks and retail chain stores.

Based on reported 2022 North American promotional product revenue of $275 million, Taylor Promotional Products ranked 11^th on Counselor’s most recent list of the largest distributors in the industry.