Staples Inc., parent company of Top 40 distributor Staples Promotional Products (asi/120601), has promoted Faisal Masud to the newly created position of Chief Technology Officer. Masud joined Staples in May 2013 as executive vice president of Global E- Commerce. Masud will manage the company’s e-commerce and global technology and report directly to CEO and President Shira Goodman.

Since 2013, Masud has overseen a number of important developments for Staples, including Staples Rush, the company’s same-day delivery service; Staples Exchange, a unified platform that allows vendors to sell through Staples’ e-commerce channels; and Staples Easy System, which aims to streamline office supply management by giving customers the ability to quickly reorder Staples products from any mobile device.

“Faisal has been a change agent for the company, helping grow Staples digital commerce, a key focus of our go-forward strategy,” said Goodman in an official statement. “Aligning our e-commerce and global technology organizations under one leader will speed execution so we can more rapidly bring digital solutions to market, and drive even greater innovation within the business, as we continue to enhance our B2B customer experience.”

Before joining Staples, Masud was vice president and general manager at Groupon, Inc., where he managed Groupon Goods’ global strategy and implementation. He has also held management positions at eBay and Amazon.

The appointment is the latest in Staples’ strategy to expand beyond office products and focus on its growing menu of business services. Staples Promotional Products ranks as the largest distributor by revenue in the industry, with estimated North American promotional products revenue of $554.1 million in 2015.