Private equity firm H.I.G. Capital, parent company of Top 40 supplier BIC Graphic (asi/40480), has completed the acquisition of Illinois-based Vision Integrated Graphics Group, LLC, the companies have announced. Financial terms of the deal were not disclosed.

“We believe Vision represents an ideal opportunity to invest in a premier marketing solutions provider at a time when Fortune 1000 marketing departments are increasingly focused on utilizing targeted and automated solutions to generate the highest ROI on their spend,” Ryan Kaplan (pictured on the left), managing director at H.I.G., said in a press release.

For almost 60 years, Vision has been a marketing services provider focused on customer acquisition and engagement for Fortune 1000 companies. Some of Vision’s work touches the print/promotional products realm, as the firm provides personalized marketing campaigns that include signage, point-of-purchase products and direct mail programs.

“H.I.G. will enable Vision to continue evolving our suite of solutions towards more technology-driven offerings while further professionalizing and scaling the business,” said Brad Moore, Vision’s CEO. “We are very excited about the future of the company and believe our customers and employees will benefit greatly from this support, allowing Vision to attain its next level of growth.”

This latest deal involving H.I.G. continues its run as one of the more active private equity firms in the promo market. Beyond currently owning BIC Graphic, H.I.G. previously owned Top 40 distributor HALO Branded Solutions (asi/356000). H.I.G. originally bought HALO out of bankruptcy in 2003. The PE company has also owned U.K.-based distributor Brand Addition (asi/202515).

At the ASI Power Summit in Tucson, AZ in October, H.I.G.’s David Miller, a principal in the firm, said he sees considerable positives in the promo market going forward. “It’s a very large industry,” Miller said. “It’s continuing to grow. Promotional products are here to stay. Their CPI is among the best value out there.”

Miami-based H.I.G., which has offices in nearly 20 cities, has a portfolio that includes more than 100 companies with combined sales in excess of $30 billion.