Top 40 promotional products supplier BIC Graphic North America (asi/40480) has promoted two long-serving executives to new leadership roles.

Lori Bauer, Counselor’s 2019 Supplier Woman of Distinction, has risen to the role of senior vice president of sales. Dave Saracino, Counselor’s 2016 Marvin Spike Lifetime Achievement Award winner, is stepping into the newly created role of senior vice president of business development. Both Bauer and Saracino transitioned to their new positions in early December.

Dave Saracino and Lori Bauer of BIC Graphic North America

Bauer has been with BIC Graphic for 21 years. In her new role, she’ll lead the supplier’s strategic selling approach. “Under Lori’s leadership, our sales team has built strong, solid partnerships with our customers. … Lori will continue to support our customers by further developing a performance-based sales organization that leverages the strength of these relationships,” said BIC Graphic CEO David Klatt. “Lori’s experience in both sales and marketing will also raise the bar with respect to our strategic selling and channel marketing expertise.”

In his new role, Saracino will leverage his 35 years of industry experience to pursue growth opportunities. Klatt said the close relationships Saracino has built will help guide the effort. “Dave is poised to create a stabilized platform for both short-term and long-term growth,” Klatt said. “While driving our strategies forward, Dave will continue to deliver results and overcome obstacles for our company. He will also be a trusted advisor and key player in future market expansions.”

With reported 2018 North American promo product revenue of $314.1 million, BIC Graphic ranks seventh on Counselor’s latest list of the largest suppliers in the industry.