Facilisgroup, a software-as-a-service business for the promotional products industry, has promoted Wendy Wells to vice president of supplier relations.

Wells, who’s been with Facilisgroup since its inception in 2000, has led its Preferred Supplier program, made up of 78 of the leading industry suppliers in the U.S. and Canada. She’s also led the integration of Promo Standards – guidelines that enable industry members to improve customer experience, reduce transactional friction and effectively execute their digital strategy.

Wendy Wells has been promoted to vice president of supplier relations at Facilisgroup.

“Wendy has been vital to the success of our Preferred Supplier program,” Ashley McCune, chief operating officer of Facilisgroup, said in a press release. “She has been steadfast in upholding our philosophy of win-win relationships and has been at the heart of the program’s success.”

Wells also oversees The Signature Collection, Facilisgroup’s customer-facing e-commerce solution. In addition to her new role, she will continue to oversee Facilisgroup’s Preferred Supplier program and The Signature Collection, as well as head up Facilisgroup’s Ottawa office.

“Wendy is the cream of the crop when it comes to effectively establishing a true partnership with a supplier,” said CJ Schmidt, president of Top 40 supplier Hit Promotional Products (asi/61125). “She is extremely knowledgeable on product, decoration techniques and overall strategic initiatives. She makes you want to work harder to build a stronger relationship with Facilisgroup by just being kind and fair.”

Facilisgroup provides services that range from CRM and order management to consolidated buying power for promotional products distributors in North America. Its parent company, Manchester, U.K.-headquartered The Pebble Group, also owns distributor Brand Addition (asi/202515). The Pebble Group’s CEO, Chris Lee, placed 34th on Counselor’s 2019 Power 50 list of the most influential people in the promotional products industry.

In 2018, Facilisgroup promo distributor members increased year-over-year sales 10% on average. The surge, which outpaced promo distributors’ industry growth of nearly 5%, pushed Facilisgroup distributor revenue to $767 million in sales from industry suppliers.