Tekweld (asi/90807), a Top 40 promotional products supplier, has hired David Heldt as its marketing director.

In the new position, Heldt’s job will be to streamline Hauppauge, NY-based Tekweld’s marketing program, manage relationships with key industry advertising channels and craft a cohesive brand image. “I’m here to take the reins of marketing and work with sales to spearhead our efforts,” Heldt said.

David Heldt, Tekweld

This will be Heldt’s first position in the promotional products industry, but he brings some 26 years of marketing experience in distributor and buying group businesses models, according to Tekweld.

Heldt, who joined Tekweld on Nov. 1, was most recently marketing manager at Super Enterprises, a northeast distributor of Marvin windows and doors.

There, he developed and executed custom marketing programs, including digital, SEO, social and traditional tactics for more than 25 independent dealers. Heldt also managed, planned, executed and reported on B2B and B2C regional marketing programs and initiatives, among other efforts.

“We were impressed with David’s background in developing business-to-business marketing programs to help companies increase their market share with end-users,” said Scott Slade, CEO of Tekweld.  “Although David is new to the promotional products industry, his intuition and understanding of the importance of helping clients and customers increase their revenue is essential for success in our industry.”

A native of Long Island, NY, Heldt earned an MBA in marketing from Hofstra University. Outside work, he’s been active with local youth swimming and archery teams.

With reported 2020 North American promo product revenue of $45 million, Tekweld ranked 31^st on Counselor’s most recent list of the industry’s 40 largest suppliers. Tekweld has engineered annual sales growth each year since its founding in 2004 through 2020, executives said.