AAA Innovations (asi/30023) has hired a new national account director with experience on the supplier and distributor sides of the business – and who most recently worked for a Top 40 firm.

Cristi Meyer, who hails from the St. Louis, MO, area, has taken on the important role that will see her handling large Top 40 distributor accounts like Geiger (asi/202900), Proforma (asi/300094) and Staples Promotional Products (asi/120601) for the Norwood, NJ-headquartered supplier.

Cristi Meyer, AAA Innovations

“Cristi has been successful wherever she’s been, and I could not be more excited to have her join our team,” said AAA Innovations CEO Jeffrey Nanus.

Meyer spent nearly the last 14 years at former Top 40 supplier Sweda, where she worked as a national account manager. Top 40 supplier SnugZ USA (asi/88060) acquired Sweda in early 2022.

Prior to her years with Sweda/SnugZ, the Truman State University graduate held account manager and account executive roles at distributor Corporate Express Promotional Marketing, which became part of Staples Promotional Products following an acquisition.

Meyer is joining AAA Innovations at a time in which the company’s annual sales have grown and as it takes a leadership position in promo within the industry’s fast-growing sustainability movement. In November, AAA Innovations announced that it’s in the process of transitioning its entire product line so that every item is made from eco-friendly materials. The firm is doing so without raising prices.

“It is our goal to continue to be very aggressive in the promo market,” Nanus said. “We have recently invested in lots of new technology and printing equipment to better keep track of inventory and upgrade the speed and quality with which we print our products. We have also significantly increased inventory levels on basic merchandise to meet increased demand.”

AAA Innovations has been serving the promotional products industry since 1909.