It’s a done deal.

Stran & Company (asi/337725), a Boston-area Top 40 promotional products distributor, just completed the acquisition of the assets of Premier Business Services (Premier NYC, asi/298487), a Larchmont, NY-based distributorship with a 34-year history. Stran first announced its intention to complete the deal before the new year earlier this month.

Stran President/CEO Andy Shape, a member of Counselor’s Power 50 list of promo’s most influential people, expects Premier NYC to complement his distributorship’s capabilities and customer base. He said bringing Premier aboard will further strengthen Stran’s presence in the Northeastern U.S. market.

“Premier NYC has developed a reputation for creative, timely and accurate delivery of promotional products,” Shape asserted. “Customers include one of the largest global stock exchanges, an Ivy League university, several of the largest U.S. and international law firms, and more. Consistent with our prior acquisitions, we look forward to leveraging our technology and sales infrastructure to help accelerate the growth and improve operating efficiency of this business.”

Peter Poser founded Premier NYC in 1988. According to Shape, Poser will help transition the Premier NYC business to the existing Stran sales and service teams.

Current Premier employees will join Stran on a contract basis or as employees, depending on their roles. Stran plans to maintain the Premier NYC brand “until we are able to transition that communication and marketing over to Stran as appropriate,” Shape has told ASI Media.

Stran’s profile in promo has risen considerably over the last year. The firm became publicly traded in November 2021 and has gone on to make other key acquisitions, purchasing Gloucester, MA-based GAP Promotions (asi/199882) and Houston-area Trend Brand Solutions (asi/346428). Stran anticipates that the latter acquisition will serve as a springboard for sales expansion in Texas and much of the South.

More acquisitions could be in the cards.

“Overall, 2022 has been a transformative year for our company,” said Shape. “We remain committed to growing Stran both organically and through accretive acquisitions and we believe that this growth strategy will help drive value for shareholders in 2023 and beyond.”

Based on reported 2021 North American promo product revenue of $47.3 million, Stran & Company ranked 34^th on Counselor’s most recent list of the largest distributors in the industry.