Top 40 supplier Vantage Apparel (asi/93390) is taking steps to make on-demand apparel decoration and fulfillment quicker and more seamless.

The Avenel, NJ-based apparel supplier and decorator has launched a new website, www.vantageapparel.io, backed by a newly created digital integrations team. The platform includes dedicated e-commerce and integration experts to provide a guided onboarding experience and automated order submissions with integration into multiple ERP and webstore platforms, overhead reduction and cost savings thanks to features like real-time updates on product availability. The new integration team also includes dedicated apparel merchandisers and consultants to help curate top-selling, relevant styles for on-demand apparel programs.

Rob Watson, Vantage Apparel (asi/93390)

“Focused on revolutionizing the customer experience by introducing technology that empowers automated order submissions, the digital integrations team is dedicated to making single-piece order processing more efficient and profitable for its distributor customers,” said Rob Watson, who was named CEO of Vantage in November. “This integration not only accelerates the ordering process but also enhances accuracy, ensuring that customers receive precisely what they ordered, even faster.”

With more than 40 years in the custom apparel industry, Vantage Apparel has been making a bigger push into technology in recent years, saying that it invests millions of dollars each year in projects that help it integrate with ordering platforms like WooCommerce, Shopify, Order Desk, PromoStandards and more. The supplier ranks 39^th on Counselor’s Top 40 list of the largest industry suppliers, with 2022 North American promotional products revenue of $49 million.