Top 40 supplier IMAGEN Brands, parent company of Crown Products (asi/47700) and Vitronic (asi/93990), announced it has hired Dana Zezzo as vice president of sales. Zezzo was most recently senior vice president of sales and marketing at Jetline (asi/63344) and has also worked for Pro Towels (asi/79750), CPS/Keystone (asi/43051) and Alpha Shirt Company (asi/34063).

“Dana is a great fit for us because of his history, success and commitment to the promotional marketplace,” says Robin Fennell, vice president of marketing and product development for IMAGEN Brands. “His view of customer service is excellent, and he gives the customer a unique and different perspective on the brands he is with.”

Zezzo will oversee the company’s sales directors and regional sales managers and will be tasked with growing the company’s sales. Last month, IMAGEN combined the salesforces of Crown and Vitronic into a single unit of 45 representatives that sells both lines.

“I’m excited about being part of the leadership team,” Zezzo tells Counselor. “I think the direction they’re headed, bringing Vitronic and Crown together under IMAGEN Brands, is very exciting.”

Zezzo will be at The ASI Show Dallas meeting customers at Crown Products’ booth. “My goal is to get the two companies, Crown and Vitronic, very top of mind. I think the company has what it needs from the product line to the price points, inventory and decoration methods. They just need somebody to help them deliver it to market in a very organized way.”