Counselor Top 40 distributor Geiger (asi/202900) has announced that The Swag Coach Program (asi/340317) has joined the firm as an affiliate. The Swag Coach and On Sale Promos are led by Josh Frey, who is both an active salesperson as well as a promo trainer that recruits, teaches and supports people with limited industry and sales experience.

“We are very pleased to have Josh Frey and the Swag Coach Team join Geiger,” said Jim Habzda, senior VP of sales & marketing at Geiger. “The consultative sales approach, vision, and passion for their clients’ success align with Geiger’s growth strategy.”

To date, Frey – who has 20 years of industry and entrepreneurial experience – has built a Swag Coach Team of 10 new businesses in the promo industry and is planning to add 100 more with Geiger’s backing. “Our team is very excited about this new affiliation to utilize Geiger’s award winning technology, extensive internal customer and marketing support,” Frey said. “We chose to work with Geiger knowing their people will assist us in growing our respective businesses, and in meeting the eCommerce and technology requirements of our clients.”

Counselor ranks Geiger as the eighth largest distributor in the industry, after the firm reported 2015 North American promotional product sales of $174.7 million.