Karen Kravitz, account executive at Top 40 distributor HALO Branded Solutions (asi/356000), passed away on February 11. She was 60.

A 35-year industry veteran, Kravitz co-founded Phoenix-based distributor Commotion Promotions in 1984 with her husband Ken, HALO’s regional vice president of sales. HALO acquired Commotion Promotions in 2014. Kravitz was an active volunteer to many charitable, civic and industry organizations throughout her career.

“Karen bravely fought pancreatic cancer while maintaining a physical exercise regimen and enjoying sales success that few could approach,” said Marc Simon, CEO of HALO. “She beat a different form of cancer several years ago and approached life with a remarkable level of vigor, empathy and passion. Karen established herself as one of our top-performing account executives as well as a giving and thoughtful leader within our community. We were privileged to have been witness to and beneficiary of the wonderful contributions she made to HALO.”

Kravitz is survived by her husband Ken, twin daughters Jordan Kravitz and Aliza (Chad) Cooper, mother Alice Condulis, and sister Dana Manross. Both Dana and Chad are also HALO account executives.