Cincinnati, OH-based promotional products supplier Links Unlimited (asi/67617) has announced a partnership with Alpha Guardian, a leader in the secure storage industry.

“We are excited to have Links as our strategic distributor partner in the premium and incentive channel,” said Heidi Parker, national account manager at Alpha Guardian. “Links’ commitment to offering the best brands paired with their commitment to customer service and reach in the premium and incentive channel makes them a great partner to assist in expanding the Alpha Guardian brands in this space.”

Alpha Guardian’s products, which include a variety of safes and gun cabinets, are sold to major retailers across the United States under the Cannon Safe, Stack-On and GunVault brands. The company operates manufacturing and distribution facilities in the U.S. and Mexico and has employees in multiple countries.

“We are pleased to be able to distribute the Alpha Guardian brand to the various corporate markets,” Megan Shea, director of loyalty programs at Links Unlimited, said in a press release. “Knowing that home safety and security are growing categories at retail, Links will now carry the Gun Vault and Stack-On brands that fall under the Alpha Guardian umbrella. We look forward to expanding our relationship with Alpha Guardian and we hope to carry more brands within their portfolio.”

Founded in 1996, Links Unlimited began as a company providing golf merchandise to the corporate promo market. These days, the firm services the incentive, loyalty, gift-giving and promo verticals, providing an array of products and brands, as well as fulfillment services that include bulk one-piece drop shipping, kitting and special packing requests.