ADG Promotional Products (asi/97270), one of the 40 largest suppliers by revenue in the North American promo industry, has a new brand identity.

The White Bear Lake, MN-based company said the identity is heralded by an all-new logo and an intensified focus on growing sales through exciting new product lines. A new website is expected to launch in April.

ADG Promotional Products’ new logo.

The fresh logo, which is already in use, features clean white lettering on a light blue background similar to a speech bubble.

“Our new logo better communicates our approach to evolving our product line with fresh ideas while creating an ease of doing business with ADG,” said Janet Westerlund, director of brand for ADG. “With our new brand identity and website, distributors will find our product line is easy to understand, engaging and on-trend.”

Servicing the United States, Canada and Mexico, ADG Promotional Products has been in business for more than 20 years. The company ranked 33rd on ASI Media’s most recent list of the largest suppliers in the industry based on 2019 North American promotional product revenue of $52.3 million. ADG is parent firm to the Saratoga brand.

Notably, ADG’s parent company is Taylor Corporation, which is also a Top 40 promo distributor through its Taylor Communication and Amsterdam Printing (asi/333647; 121500) brands.