HPG (asi/61966), the ninth-largest supplier by revenue in the North American promotional products industry, is amplifying its offerings in the gift and award product category through a new partnership with Fracture, an Alachua, FL-based firm that specializes in printing directly onto glass.

HPG described the arrangement as an exclusive partnership that will see the Braintree, MA-headquartered firm bring Fracture products to the promo space. The arrangement is the first of what HPG said will be a series of exclusive retail brand partnerships to be unveiled in 2021 through its new “HPG Exclusive” brand.

Fracture can print digital photos directly onto glass.

“At HPG, our focus is on pushing the boundaries of innovation through our products and partnerships and Fracture is an ideal brand to help us accomplish that goal,” said Jason Lucash, HPG’s chief development officer. “We see Fracture being ideal as an individual gift, a great way to brand a space, and a modern antidote to a traditional award plaque. It’s hard to describe how brilliant and unique Fracture prints really are until you get them in your hands – or on your wall.”

Fracture offers a unique method of direct-to-glass printing. Each glass print is hand-crafted in the company’s Florida facility, and ships securely in proprietary packaging with mounting or display hardware included. HPG executives believe that Fracture prints will be a great fit for the promo market when it comes to providing a modern take on awards, a thoughtful corporate gift, office decor and more.

HPG believes that Fracture’s solutions will enhance gift and award offerings in the promo market.

Initially, HPG plans to offer five of Fracture’s most popular styles, available at a one-piece minimum with 48-hour production times. Sales of Fracture prints will be led by HPG’s Specialty team, headed by Nick Lateur, and customer service will be managed by the HPG Exclusive team out of the Braintree facility.

Fracture products are available now on the HPG Brands website at hpgbrands.com/fracture.

“We couldn’t be more excited to take this next step with HPG,” said Fracture CEO Abhi Lokesh. “Our shared values, rooted in delivering the highest quality products while minimizing environmental impact, make HPG the ideal partner as we enter the promotional channel.” Lokesh noted that Fracture is a carbon-neutral company.

With reported 2019 North American promotional product revenue of $205.7 million, HPG ranked ninth on ASI’s most recent list of the largest suppliers in the industry. The company offers more than 10,000 SKUs from 10 brands.

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