Grace Schettler is starting a new chapter in her merch career adventure.

The veteran promotional products industry professional has been named senior vice president of sales at Chipply, which provides team store e-commerce solutions.

In the role, Schettler will work alongside the Chipply leadership team. She’ll be responsible for managing the customer journey, creating the go-to-market process, accelerating growth and bolstering customer service and support. Schettler reports to CEO Angie Hardwick.

Grace Schettler, Chipply

“We are incredibly excited to welcome Grace to the Chipply team,” Hardwick said. “Her proven leadership and approach to sales strategy will be pivotal in driving our company’s success in the months and years ahead. We look forward to bringing Grace’s experience and passion to Chipply as we expand our market presence and deliver exceptional value to our customers.”

Schettler was most recently senior vice president of sales at Top 40 supplier Cap America (asi/43792), where she spent about seven years. Schettler had the distinction of being Cap America’s first female vice president of sales, executives said.

While at the Top 40 supplier, Schettler helped drive sales growth and proved instrumental in implementing Cap America’s sporting goods division and the launch of the company’s CA premium line, according to executives.

Prior to joining Cap America, Schettler worked for nearly nine years at supplier Boxercraft (asi/41325). There, the graduate of Middle Tennessee State University held roles that included key account manager and national sales manager.

Founded in 2016 by siblings Lynn, Carl and Brian Burghardt, Chipply is an e-commerce store platform for team dealers, custom apparel decorators and corporate suppliers.